Wholesale

An expansive American landscape representing the spirit of Wild West Shirt Company

Born in Bozeman • Est. 1974

Your destination.
Made unforgettable.

For more than 50 years, Wild West Shirt Company has helped retailers turn remarkable places into original, location-driven apparel and accessories. Distinctive artwork, flexible customization and proven products—all designed and printed in the USA.

A historic view of Yellowstone country near the birthplace of Wild West Shirt Company
Your Destination • Artfully Told

Great destinations

Remarkable Places.
Memorable Products.

Original Art for Unforgettable Places.

Our wholesale line features hundreds of customizable designs created for distinctive destinations and landmarks across the country. From mountain towns and coastal communities to state and national parks, zoos, museums, historic sites and summer hot spots, our artwork captures the awe-inspiring spirit of America’s great destinations—giving visitors the opportunity to bring home more than memories.

  • Yellowstone National Park artwork featuring Old Faithful and bison
  • Memphis Zoo artwork featuring a collage of zoo animals
  • Badlands National Park, North Dakota artwork featuring bison at sunset
  • Seattle Space Needle artwork featuring the city skyline at sunset

Curated for Quality. Ready to Sell.

GREAT ART DESERVES
THE RIGHT CANVAS.

A versatile assortment of proven products, carefully selected to showcase our artwork beautifully at every price point.

No two destinations (or their visitors) are exactly alike. That’s why our wholesale line spans a thoughtful range of styles, categories and price points, giving retailers the flexibility to build an assortment around their customers and market.

From apparel and headwear to stickers, signs and other hard goods, every item is evaluated for quality, durability, printability and overall value. Only products that serve as exceptional canvases for our artwork earn a place in the line.

The result is a versatile, retail-ready collection you can merchandise with confidence: compelling art on well-made products, offered at prices that make sense for both you and your customers.

The new premium Wild West collection worn on a modern outdoor adventure

Intentionally Designed. Thoughtfully Customized.

Built to Adapt.
Designed to Belong.

Flexible artwork, thoughtfully adapted to tell the story of your destination across an entire product collection.

Every destination has its own landmarks, character, and sense of place. Our artwork is intentionally created to work across multiple products and formats while remaining flexible enough to reflect what makes your location distinctive.

Customization can range from a simple name drop to new icons, localized color palettes, recognizable landmarks or an entirely reimagined landscape. Whether the change is subtle or transformative, our design team adapts each piece with your destination—and your customers—in mind.

The result is a cohesive collection that retains the artistry and character of Wild West while feeling unmistakably yours.

Wild West Shirt Company • A new generation of adventures

Wild West Shirt Company

Start Your Custom Apparel
& Merchandise Program

Ready to create merchandise that feels as memorable as the destination itself? Tell us about your retail environment and let's build something worth taking home.